META ADS · DONE PROPERLY

THE META ACCOUNT
MANUAL.

How we create customers —
THE META ACCOUNT MANUAL
Creating
Customers.
The structure, copy method and kill rules we run on client ad accounts — written down in full.
WHAT'S INSIDE
01
The account skeletonthe two-campaign structure in every account we run.
02
The money rulesbudget splits, +20% steps, never doublings.
03
The copy method"we don't find customers, we create them."
04
The kill rulesthe two numbers that decide when an ad dies.
05
The weekly rhythmwhat running it actually looks like.
WHAT THIS SYSTEM HAS DONE
£170,294
IN ONE MONTHback from £23,735 · December 2025 · 7.2× ROAS · e-commerce
£569,147
IN SEVEN MONTHSfrom £95,123 spend · Dec 2025 – Jun 2026 · same account, every month
£3.54 a lead
WHERE £20+ IS NORMAL595 qualified leads · December 2025 · financial sector · same skeleton
Taken directly from the monthly reports we sent clients.
Every business is different,

but the manual is
where they all start.

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