everything we’ve worked out,written down.

SLAC

27 Jul 2026 · 3 min read

your july numbers are lying to you (and it's probably not your ads)

meta shipped three silent changes in july that make working ads look broken. before you fix anything, check the platform — here's what changed and ...

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SLAC

20 Jul 2026 · 3 min read

why your winning ad stopped working (and why it'll happen again, faster)

your ad didn't break — it wore out. why winning meta ads die in 2-3 weeks now, the two numbers that warn you early, and what to do about it.

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SLAC

13 Jul 2026 · 3 min read

meta ads just got more expensive in the UK — here's what it actually means for u

meta quietly changed two things this month that change the maths of every UK ad account. the plain-english version, and the 30-minute check i'd run...

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SLAC

06 Jul 2026 · 3 min read

why your meta ads aren't working (it's probably not the ads)

the ad is almost never the thing that's broken. the four things i check before i touch an ad — and why targeting isn't one of them.

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